Keyword summary
93% 9 analyzed articles/videos 3,020 analyzed words
BS Summary: These Mcdonald's results contain 43 faulty reasoning types, including Framing Effect , Negativity Bias , and Appeal to Emotion , with Attempt to Sell a Product or Service as the most egregious example at 16.3% saturation with 2,446 hits . Analysis detected 15,685 faulty-reasoning hits from 14,984 analyzed words across 9 articles, generating a BS Score of 2.4% and a BS Rank of 52% (28,899 of 59,653 keywords). This Mcdonald's is worse (more manipulative) than 51.60% of the peer group. Mcdonald's
Keyword details
Total words: 14,984
Article count: 9
Authors
Ranking context Position among analyzed keywords
52% percentile 0 25 50 75 100 51.6% percentile 2.4% BS Score9 analyzed articles15K analyzed words
Reasoning profile Selected profile versus the sitewide rate
Highest rates Largest gaps
Shared scale 0–50%
0.0% 10% 20% 30% 40% 50% Framing Effect Sitewide 26.9% Keyword 7.1% 7.1% Attempt to Sell a Product… Sitewide 0.5% Keyword 16.3% 16.3% Negativity Bias Sitewide 19.2% Keyword 6.3% 6.3% Appeal to Emotion Sitewide 15.9% Keyword 6.3% 6.3% Appeal to Authority Sitewide 11.1% Keyword 3.9% 3.9% Availability Heuristic Sitewide 9.1% Keyword 2.6% 2.6% In-Group Bias Sitewide 6.9% Keyword 0.6% 0.6% Confirmation Bias Sitewide 7.5% Keyword 1.8% 1.8% Anchoring Bias Sitewide 4.0% Keyword 1.1% 1.1% Overconfidence Bias Sitewide 4.6% Keyword 1.8% 1.8% Sitewide departure map Above the diagonal means this profile uses the pattern more often
0.0% 0.0% 10% 10% 20% 20% 30% 30% 40% 40% 50% 50% Framing Effect: Keyword 7.1%, sitewide 26.9% Negativity Bias: Keyword 6.3%, sitewide 19.2% Attempt to Sell a Product or Service: Keyword 16.3%, sitewide 0.5% Appeal to Emotion: Keyword 6.3%, sitewide 15.9% Appeal to Authority: Keyword 3.9%, sitewide 11.1% Availability Heuristic: Keyword 2.6%, sitewide 9.1% Hasty Generalization: Keyword 6.1%, sitewide 8.1% Confirmation Bias: Keyword 1.8%, sitewide 7.5% In-Group Bias: Keyword 0.6%, sitewide 6.9% Halo Effect: Keyword 6.1%, sitewide 6.7% Optimism Bias: Keyword 3.9%, sitewide 6.0% Self-Serving Bias: Keyword 5.5%, sitewide 3.7% Biased Writer Voice: Keyword 3.8%, sitewide 5.3% Anecdotal: Keyword 2.5%, sitewide 5.2% Overconfidence Bias: Keyword 1.8%, sitewide 4.6% Fundamental Attribution Error: Keyword 4.2%, sitewide 2.7% Anchoring Bias: Keyword 1.1%, sitewide 4.0% Post Hoc (False Cause): Keyword 1.6%, sitewide 3.3% Unattributed Quote: Keyword 2.7%, sitewide 1.1% Recency Bias: Keyword 2.1%, sitewide 2.7% Quote-first Misdirection: Keyword 2.7%, sitewide 0.0% Loss Aversion: Keyword 1.2%, sitewide 2.5% Bandwagon: Keyword 1.3%, sitewide 2.2% Status Quo Bias: Keyword 0.7%, sitewide 2.2% Framing Effect Sitewide rate Keyword rate Analyzed articles and videos Sort by Most recent Article rank - best Article rank - worst