Keyword summary
64% 5 analyzed articles/videos 6,722 analyzed words
BS Summary: These Brad Parscale results contain 47 faulty reasoning types, including Confirmation Bias , Negativity Bias , and Framing Effect , with Biased Writer Voice as the most egregious example at 10.8% saturation with 2,848 hits . Analysis detected 19,709 faulty-reasoning hits from 26,452 analyzed words across 5 articles, generating a BS Score of 1.6% and a BS Rank of 22% (44,310 of 56,691 keywords). This Brad Parscale is better (less manipulative) than 78.20% of the peer group. Brad Parscale
Keyword details
Total words: 26,452
Article count: 5
Authors
Ranking context Position among analyzed keywords
22% percentile 0 25 50 75 100 21.8% percentile 1.6% BS Score5 analyzed articles26.5K analyzed words
Reasoning profile Selected profile versus the sitewide rate
Highest rates Largest gaps
Shared scale 0–50%
0.0% 10% 20% 30% 40% 50% Framing Effect Sitewide 26.9% Keyword 7.9% 7.9% Appeal to Emotion Sitewide 15.9% Keyword 1.8% 1.8% Negativity Bias Sitewide 19.2% Keyword 8.0% 8.0% Appeal to Authority Sitewide 11.1% Keyword 1.7% 1.7% Halo Effect Sitewide 6.7% Keyword 0.2% 0.2% In-Group Bias Sitewide 6.9% Keyword 0.8% 0.8% Availability Heuristic Sitewide 9.1% Keyword 3.1% 3.1% Optimism Bias Sitewide 6.0% Keyword 0.2% 0.2% Biased Writer Voice Sitewide 5.3% Keyword 10.8% 10.8% Anecdotal Sitewide 5.2% Keyword 0.9% 0.9% Sitewide departure map Above the diagonal means this profile uses the pattern more often
0.0% 0.0% 10% 10% 20% 20% 30% 30% 40% 40% 50% 50% Framing Effect: Keyword 7.9%, sitewide 26.9% Negativity Bias: Keyword 8.0%, sitewide 19.2% Appeal to Emotion: Keyword 1.8%, sitewide 15.9% Appeal to Authority: Keyword 1.7%, sitewide 11.1% Biased Writer Voice: Keyword 10.8%, sitewide 5.3% Availability Heuristic: Keyword 3.1%, sitewide 9.1% Confirmation Bias: Keyword 8.6%, sitewide 7.5% Hasty Generalization: Keyword 5.5%, sitewide 8.1% In-Group Bias: Keyword 0.8%, sitewide 6.9% Halo Effect: Keyword 0.2%, sitewide 6.7% Optimism Bias: Keyword 0.2%, sitewide 6.0% Anecdotal: Keyword 0.9%, sitewide 5.2% Overconfidence Bias: Keyword 1.6%, sitewide 4.6% Anchoring Bias: Keyword 0.4%, sitewide 4.0% Post Hoc (False Cause): Keyword 4.0%, sitewide 3.3% Self-Serving Bias: Keyword 0.7%, sitewide 3.7% Fundamental Attribution Error: Keyword 0.8%, sitewide 2.7% Recency Bias: Keyword 0.9%, sitewide 2.7% Politically Left Leaning Bias: Keyword 2.4%, sitewide 2.0% Bandwagon: Keyword 0.2%, sitewide 2.2% Status Quo Bias: Keyword 0.1%, sitewide 2.2% Ad Hominem: Keyword 1.6%, sitewide 2.2% Representativeness Heuristic: Keyword 1.2%, sitewide 1.9% Pessimism Bias: Keyword 0.6%, sitewide 1.9% Framing Effect Sitewide rate Keyword rate Analyzed articles and videos Sort by Most recent Article rank - best Article rank - worst