Topic summary
⁠84%4 analyzed articles/videos3,688 analyzed words
BS Summary: These Cannes Lions results contain 43 faulty reasoning types, including Hasty Generalization, Negativity Bias, and Appeal to Authority, with Biased Writer Voice as the most egregious example at 15.1% saturation with 2,800 hits. Analysis detected 20,206 faulty-reasoning hits from 18,576 analyzed words across 4 articles, generating a BS Score of 2.5% and a BS Rank of ⁠53% (11,299 of 23,729 topics). This Cannes Lions is worse (more manipulative) than 52.40% of the peer group.
Cannes Lions
Topic details
Total words: 18,576
Article count: 4
Authors

Ranking context

Position among analyzed topics

52% percentile
025507510052.4% percentile
2.5% BS Score4 analyzed articles18.6K analyzed words

Reasoning profile

Selected profile versus the sitewide rate

TopicSitewideShared scale 0–50%
0.0%10%20%30%40%50%Framing EffectSitewide 26.9%Topic 5.4%5.4%Appeal to EmotionSitewide 15.9%Topic 1.4%1.4%Negativity BiasSitewide 19.2%Topic 9.0%9.0%Biased Writer VoiceSitewide 5.3%Topic 15.1%15.1%Attempt to Sell a Product…Sitewide 0.5%Topic 7.3%7.3%In-Group BiasSitewide 6.9%Topic 1.0%1.0%Availability HeuristicSitewide 9.1%Topic 3.7%3.7%Confirmation BiasSitewide 7.5%Topic 3.3%3.3%Anchoring BiasSitewide 4.0%Topic 0.3%0.3%Appeal to AuthoritySitewide 11.1%Topic 7.3%7.3%

Sitewide departure map

Above the diagonal means this profile uses the pattern more often

0.0%0.0%10%10%20%20%30%30%40%40%50%50%Framing Effect: Topic 5.4%, sitewide 26.9%Negativity Bias: Topic 9.0%, sitewide 19.2%Appeal to Emotion: Topic 1.4%, sitewide 15.9%Biased Writer Voice: Topic 15.1%, sitewide 5.3%Hasty Generalization: Topic 11.4%, sitewide 8.1%Appeal to Authority: Topic 7.3%, sitewide 11.1%Availability Heuristic: Topic 3.7%, sitewide 9.1%Confirmation Bias: Topic 3.3%, sitewide 7.5%Attempt to Sell a Product or Service: Topic 7.3%, sitewide 0.5%In-Group Bias: Topic 1.0%, sitewide 6.9%Halo Effect: Topic 6.3%, sitewide 6.7%Optimism Bias: Topic 5.4%, sitewide 6.0%Anecdotal: Topic 3.4%, sitewide 5.2%Overconfidence Bias: Topic 3.2%, sitewide 4.6%Anchoring Bias: Topic 0.3%, sitewide 4.0%Self-Serving Bias: Topic 0.8%, sitewide 3.7%Unattributed Quote: Topic 3.4%, sitewide 1.1%Post Hoc (False Cause): Topic 1.9%, sitewide 3.3%Out-Group Homogeneity Bias: Topic 0.6%, sitewide 3.1%Fundamental Attribution Error: Topic 0.6%, sitewide 2.7%False Dilemma: Topic 2.7%, sitewide 1.5%Ambiguity (Equivocation): Topic 2.7%, sitewide 0.8%Recency Bias: Topic 1.6%, sitewide 2.7%Loss Aversion: Topic 0.4%, sitewide 2.5%Framing EffectSitewide rateTopic rate

Analyzed articles and videos