Keyword summary
15% 13 analyzed articles/videos 2,660 analyzed words
BS Summary: These Mc Local results contain 33 faulty reasoning types, including Halo Effect , Attempt to Sell a Product or Service , and Optimism Bias , with Appeal to Authority as the most egregious example at 5.8% saturation with 732 hits . Analysis detected 4,682 faulty-reasoning hits from 12,550 analyzed words across 13 articles, generating a BS Score of 1.1% and a BS Rank of 7% (54,152 of 58,148 keywords). This Mc Local is better (less manipulative) than 93.10% of the peer group. Mc Local
Keyword details
Total words: 12,550
Article count: 13
Authors
Ranking context Position among analyzed keywords
7% percentile 0 25 50 75 100 6.9% percentile 1.1% BS Score13 analyzed articles12.6K analyzed words
Reasoning profile Selected profile versus the sitewide rate
Highest rates Largest gaps
Shared scale 0–50%
0.0% 10% 20% 30% 40% 50% Framing Effect Sitewide 26.9% Keyword 3.1% 3.1% Negativity Bias Sitewide 19.2% Keyword 1.5% 1.5% Appeal to Emotion Sitewide 15.9% Keyword 0.2% 0.2% Availability Heuristic Sitewide 9.1% Keyword 1.6% 1.6% Confirmation Bias Sitewide 7.5% Keyword 0.7% 0.7% In-Group Bias Sitewide 6.9% Keyword 0.2% 0.2% Hasty Generalization Sitewide 8.1% Keyword 1.6% 1.6% Appeal to Authority Sitewide 11.1% Keyword 5.8% 5.8% Biased Writer Voice Sitewide 5.3% Keyword 0.3% 0.3% Anchoring Bias Sitewide 4.0% Keyword 0.1% 0.1% Sitewide departure map Above the diagonal means this profile uses the pattern more often
0.0% 0.0% 10% 10% 20% 20% 30% 30% 40% 40% 50% 50% Framing Effect: Keyword 3.1%, sitewide 26.9% Negativity Bias: Keyword 1.5%, sitewide 19.2% Appeal to Emotion: Keyword 0.2%, sitewide 15.9% Appeal to Authority: Keyword 5.8%, sitewide 11.1% Availability Heuristic: Keyword 1.6%, sitewide 9.1% Hasty Generalization: Keyword 1.6%, sitewide 8.1% Confirmation Bias: Keyword 0.7%, sitewide 7.5% In-Group Bias: Keyword 0.2%, sitewide 6.9% Halo Effect: Keyword 5.1%, sitewide 6.7% Optimism Bias: Keyword 3.2%, sitewide 6.0% Biased Writer Voice: Keyword 0.3%, sitewide 5.3% Anecdotal: Keyword 1.7%, sitewide 5.2% Overconfidence Bias: Keyword 0.9%, sitewide 4.6% Anchoring Bias: Keyword 0.1%, sitewide 4.0% Self-Serving Bias: Keyword 0.8%, sitewide 3.7% Attempt to Sell a Product or Service: Keyword 3.6%, sitewide 0.5% Post Hoc (False Cause): Keyword 0.4%, sitewide 3.3% Fundamental Attribution Error: Keyword 0.3%, sitewide 2.7% Recency Bias: Keyword 0.2%, sitewide 2.7% Loss Aversion: Keyword 0.2%, sitewide 2.5% Bandwagon: Keyword 1.0%, sitewide 2.2% Status Quo Bias: Keyword 0.3%, sitewide 2.2% Representativeness Heuristic: Keyword 0.5%, sitewide 1.9% Pessimism Bias: Keyword 0.0%, sitewide 1.9% Framing Effect Sitewide rate Keyword rate Analyzed articles and videos Sort by Most recent Article rank - best Article rank - worst