Keyword summary
8% 1 analyzed article/video 110 analyzed words
BS Summary: These Mass Merchants & Department Stores results contain 12 faulty reasoning types, including Appeal to Authority , Availability Heuristic , and Biased Writer Voice , with Framing Effect as the most egregious example at 16.1% saturation with 71 hits . Analysis detected 289 faulty-reasoning hits from 440 analyzed words across 1 article, generating a BS Score of 5.5% and a BS Rank of 89% (6,354 of 53,929 keywords). This Mass Merchants & Department Stores is worse (more manipulative) than 88.20% of the peer group. Mass Merchants & Department Stores
Keyword details
Total words: 440
Article count: 1
Authors
Ranking context Position among analyzed keywords
88% percentile 0 25 50 75 100 88.2% percentile 5.5% BS Score1 analyzed articles440 analyzed words
Reasoning profile Selected profile versus the sitewide rate
Highest rates Largest gaps
Shared scale 0–50%
0.0% 10% 20% 30% 40% 50% Negativity Bias Sitewide 19.2% Keyword 1.4% 1.4% Framing Effect Sitewide 26.9% Keyword 16.1% 16.1% Unattributed Quote Sitewide 1.1% Keyword 7.0% 7.0% Indoctrination Sitewide 0.0% Keyword 5.0% 5.0% Appeal to Authority Sitewide 11.1% Keyword 7.0% 7.0% Hasty Generalization Sitewide 8.1% Keyword 5.0% 5.0% Availability Heuristic Sitewide 9.1% Keyword 7.0% 7.0% Biased Writer Voice Sitewide 5.3% Keyword 7.0% 7.0% Recency Bias Sitewide 2.7% Keyword 1.1% 1.1% Optimism Bias Sitewide 6.0% Keyword 5.0% 5.0% Sitewide departure map Above the diagonal means this profile uses the pattern more often
0.0% 0.0% 10% 10% 20% 20% 30% 30% 40% 40% 50% 50% Framing Effect: Keyword 16.1%, sitewide 26.9% Negativity Bias: Keyword 1.4%, sitewide 19.2% Appeal to Authority: Keyword 7.0%, sitewide 11.1% Availability Heuristic: Keyword 7.0%, sitewide 9.1% Hasty Generalization: Keyword 5.0%, sitewide 8.1% Biased Writer Voice: Keyword 7.0%, sitewide 5.3% Unattributed Quote: Keyword 7.0%, sitewide 1.1% Optimism Bias: Keyword 5.0%, sitewide 6.0% Indoctrination: Keyword 5.0%, sitewide 0.0% Pessimism Bias: Keyword 2.7%, sitewide 1.9% Recency Bias: Keyword 1.1%, sitewide 2.7% Attempt to Sell a Product or Service: Keyword 1.1%, sitewide 0.5% Framing Effect Sitewide rate Keyword rate Analyzed articles and videos Sort by Most recent Article rank - best Article rank - worst