Keyword summary
95% 16 analyzed articles/videos 7,860 analyzed words
BS Summary: These Cannes Lions results contain 48 faulty reasoning types, including Attempt to Sell a Product or Service , Framing Effect , and Overconfidence Bias , with Hasty Generalization as the most egregious example at 14.2% saturation with 5,680 hits . Analysis detected 51,901 faulty-reasoning hits from 39,968 analyzed words across 16 articles, generating a BS Score of 2.7% and a BS Rank of 58% (23,871 of 56,303 keywords). This Cannes Lions is worse (more manipulative) than 57.60% of the peer group. Cannes Lions
Keyword details
Total words: 39,968
Article count: 16
Authors
Ranking context Position among analyzed keywords
58% percentile 0 25 50 75 100 57.6% percentile 2.7% BS Score16 analyzed articles40K analyzed words
Reasoning profile Selected profile versus the sitewide rate
Highest rates Largest gaps
Shared scale 0–50%
0.0% 10% 20% 30% 40% 50% Framing Effect Sitewide 26.9% Keyword 8.3% 8.3% Negativity Bias Sitewide 19.2% Keyword 4.8% 4.8% Appeal to Emotion Sitewide 15.9% Keyword 3.4% 3.4% Attempt to Sell a Product… Sitewide 0.5% Keyword 9.7% 9.7% Indoctrination Sitewide 0.0% Keyword 6.4% 6.4% Hasty Generalization Sitewide 8.1% Keyword 14.2% 14.2% In-Group Bias Sitewide 6.9% Keyword 0.8% 0.8% Availability Heuristic Sitewide 9.1% Keyword 4.5% 4.5% False Dilemma Sitewide 1.5% Keyword 5.8% 5.8% Confirmation Bias Sitewide 7.5% Keyword 3.6% 3.6% Sitewide departure map Above the diagonal means this profile uses the pattern more often
0.0% 0.0% 10% 10% 20% 20% 30% 30% 40% 40% 50% 50% Framing Effect: Keyword 8.3%, sitewide 26.9% Negativity Bias: Keyword 4.8%, sitewide 19.2% Appeal to Emotion: Keyword 3.4%, sitewide 15.9% Hasty Generalization: Keyword 14.2%, sitewide 8.1% Appeal to Authority: Keyword 8.0%, sitewide 11.1% Attempt to Sell a Product or Service: Keyword 9.7%, sitewide 0.5% Availability Heuristic: Keyword 4.5%, sitewide 9.1% Overconfidence Bias: Keyword 8.2%, sitewide 4.6% Halo Effect: Keyword 7.6%, sitewide 6.7% Confirmation Bias: Keyword 3.6%, sitewide 7.5% Optimism Bias: Keyword 7.5%, sitewide 6.0% In-Group Bias: Keyword 0.8%, sitewide 6.9% Indoctrination: Keyword 6.4%, sitewide 0.0% Biased Writer Voice: Keyword 6.3%, sitewide 5.3% False Dilemma: Keyword 5.8%, sitewide 1.5% Anecdotal: Keyword 3.3%, sitewide 5.2% Ambiguity (Equivocation): Keyword 4.7%, sitewide 0.8% Anchoring Bias: Keyword 0.7%, sitewide 4.0% Self-Serving Bias: Keyword 0.9%, sitewide 3.7% Post Hoc (False Cause): Keyword 2.9%, sitewide 3.3% Out-Group Homogeneity Bias: Keyword 0.2%, sitewide 3.1% Fundamental Attribution Error: Keyword 0.3%, sitewide 2.7% Recency Bias: Keyword 1.8%, sitewide 2.7% Loss Aversion: Keyword 0.7%, sitewide 2.5% Framing Effect Sitewide rate Keyword rate Analyzed articles and videos Sort by Most recent Article rank - best Article rank - worst