Keyword summary
63% 1 analyzed article/video 364 analyzed words
BS Summary: These North Memorial results contain 19 faulty reasoning types, including Optimism Bias , Biased Writer Voice , and Loss Aversion , with Framing Effect as the most egregious example at 7.3% saturation with 106 hits . Analysis detected 799 faulty-reasoning hits from 1,456 analyzed words across 1 article, generating a BS Score of 2.9% and a BS Rank of 63% (22,386 of 59,615 keywords). This North Memorial is worse (more manipulative) than 62.50% of the peer group. North Memorial
Keyword details
Total words: 1,456
Article count: 1
Authors
Ranking context Position among analyzed keywords
63% percentile 0 25 50 75 100 62.5% percentile 2.9% BS Score1 analyzed articles1.5K analyzed words
Reasoning profile Selected profile versus the sitewide rate
Highest rates Largest gaps
Shared scale 0–50%
0.0% 10% 20% 30% 40% 50% Framing Effect Sitewide 26.9% Keyword 7.3% 7.3% Negativity Bias Sitewide 19.2% Keyword 3.8% 3.8% Appeal to Emotion Sitewide 15.9% Keyword 3.4% 3.4% Appeal to Authority Sitewide 11.1% Keyword 2.8% 2.8% Confirmation Bias Sitewide 7.5% Keyword 1.0% 1.0% Halo Effect Sitewide 6.7% Keyword 1.4% 1.4% Availability Heuristic Sitewide 9.1% Keyword 4.0% 4.0% Attempt to Sell a Product… Sitewide 0.5% Keyword 3.0% 3.0% Middle Ground Sitewide 0.1% Keyword 2.2% 2.2% Loss Aversion Sitewide 2.5% Keyword 4.3% 4.3% Sitewide departure map Above the diagonal means this profile uses the pattern more often
0.0% 0.0% 10% 10% 20% 20% 30% 30% 40% 40% 50% 50% Framing Effect: Keyword 7.3%, sitewide 26.9% Negativity Bias: Keyword 3.8%, sitewide 19.2% Appeal to Emotion: Keyword 3.4%, sitewide 15.9% Appeal to Authority: Keyword 2.8%, sitewide 11.1% Availability Heuristic: Keyword 4.0%, sitewide 9.1% Confirmation Bias: Keyword 1.0%, sitewide 7.5% Halo Effect: Keyword 1.4%, sitewide 6.7% Optimism Bias: Keyword 6.5%, sitewide 6.0% Biased Writer Voice: Keyword 5.8%, sitewide 5.3% Anecdotal: Keyword 3.6%, sitewide 5.2% Loss Aversion: Keyword 4.3%, sitewide 2.5% Self-Serving Bias: Keyword 2.1%, sitewide 3.7% Attempt to Sell a Product or Service: Keyword 3.0%, sitewide 0.5% Middle Ground: Keyword 2.2%, sitewide 0.1% Pessimism Bias: Keyword 0.2%, sitewide 1.9% Sunk Cost Effect: Keyword 1.5%, sitewide 0.3% Unattributed Quote: Keyword 0.6%, sitewide 1.1% Ambiguity (Equivocation): Keyword 1.0%, sitewide 0.8% Personal Incredulity: Keyword 0.4%, sitewide 0.2% Framing Effect Sitewide rate Keyword rate Analyzed articles and videos Sort by Most recent Article rank - best Article rank - worst